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web design - signupskateon.com

hpsj billboard

stakeholders:

marketing director, account executive, web developer

disciplines:

branding and art direction, ui/ux, web design, coding, content integration

technology:

html/css, javascript, photoshop

Icon link to Complexions Skincare website visit website

challenge:

develop a branding campaign to resonate with the millennial target market, generating leads that would ultimately convert into new members.

solution:

designed inbound and outbound marketing tactics consisting of outdoor, mall presence and an interactive, reponsive microsite used across multiple sales tactics. the campaign speaks directly to target audience, resulting in over 250 leads with potential to convert to sales.

deliverables:

microsite, banner ads, billboards, transit bus ads, escalator wrap, signage and hanging banners.

microsite

hpsj microsite image

hanging banners

image of hanging banners

ad campaign signage and installation

image of mall installation

metropolitan bus

image of bus with biker image of bus with skater