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nine & company brand launch

cover of woman on magazine

weekly publication

nine and company newspaper spread

stakeholders:

president of marketing, creative director, merchandising department, photo art director, art director

disciplines:

concept design, layout

technology:

illustrator, photoshop, indesign

challenge:

create an in-store experience to launch new career focused women's brand, to include fixtures, signage, tabloid layout, and model selection

solution:

worked with cross functional teams to develop a sophisticated in-store shop, designed in-store graphics to elevate women's clothing and accessory line, designed fashion layouts to introduce brand, selected fashion models and went on location to art direct photoshoot

deliverables:

print layout, in-store display, signage, photoshoot

in-store display and fixtures

nine and company instore campaign nine and company instore photo nine and company instore photo

concept design

nine and company concept image